McDonald’s Serves Up Flavor and Choice with Its New Chicken Wrap Meal on Cairo’s OOH
McDonald’s, the giant leader in fast food restaurant chains and food services, spotlights its latest crowd-pleaser, the Chicken Wrap meal, throughout Greater Cairo's outdoor advertising scene, for just EGP 139, available in both regular and spicy options.
The campaign shows that the centerpiece of the billboard is the crispy chicken, lettuce, and sauce, wrapped to perfection in a tortilla alongside a serving of fries and a refreshing Sprite drink as a full meal combo, all shot in crisp detail under bright lighting, evoking freshness and crunch.
The appetizing visuals display the restaurant’ logo, the hotline, and the large Arabic tagline, “Chicken Wrap,” designed to catch the attention of drivers quickly, with the red circular badge saying, “Regular or Spicy,” highlighting customer choice in a subtle way to appeal to both mild and spicy food lovers.
Along with the red circle as the meal’s price tag, “139 EGP,” followed by “tax included” underneath it, positioning the meal as affordable for every combo chaser.
McDonald’s strategy aims to promote the chicken wrap meal as a satisfying, affordable, and customizable choice, reinforce McDonald’s affordability and variety message in Egypt.
Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
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