Mashreq Bank’s NEO PLUS Steals the Scene on Die-Cut Billboards
Following its previous OOH marketing campaign, Mashreq Bank has launched a new campaign for the NEO PLUS. This banking solution helps clients increase their savings with attractive profit rates ranging from 5% to 6.25% annually, while eliminating everyday banking fees for transfers and withdrawals. All features, including a potential sign-up bonus, are easily accessible through the Mashreq Mobile App.
The billboards feature the large die-cut sign that reads “6.25% annually,” highlighting the best savings returns offered by Mashreq NEO PLUS. Its sharp design and commanding presence grab attention, perfectly blending clarity with creativity. Bathed in Mashreq’s signature vibrant orange, the bridge billboard speaks directly to Dubai’s diverse audience. The slogan “Rise every day” anchors the campaign, embodying Mashreq’s mission to provide customers with smarter, more rewarding banking experiences.
The campaign’s direct design and high-visibility placement, with the striking effect of the die-cut, breaks the visual monotony with this catchy execution
Learn more about outdoor campaigns in the United Arab Emirates and get in-depth details about the OOH industry by visiting Insiteopedia and navigating its sections.
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