INSITE OOH Media Platform

Business, lifestyle, and community, this is everything one needs. And Wealth Plus Developments, the real estate developer, provides all through its latest project, “At 9T,” a neoteric destination built for modern living, effortless movement, and everything in between, where life, work, leisure, and human connection coexist in perfect harmony.

The billboard features young, stylish people embodying a creative, urban lifestyle that resonates with a generation prioritizing networking, innovation, culture, alongside career growth. The visuals use dark tones contrasted with red, giving it a sleek, international aesthetic, and communicate modernity and exclusivity. The bold red symbol “ɘ” is a stylized number 9, cleverly designed to blend with the project’s name, and this twist reinforces the brand’s creative identity. 

In addition to the message on the billboard, which captures the project’s core concept: a hybrid environment that balances professional life with social and personal fulfillment, positions “At Nine T” as a destination where productivity meets pleasure. Alongside its prime, strategic location, “9th at 90 Street, New Cairo,” the developer’s logo at the top, the hotline, and the project’s title, that described as a “People’s Society Complex.”

The campaign highlights “At Nine T,” the destination that embodies balance, ambition, and connection, as a place where careers, culture, and community meet, offering balance, ambition, and connection. Through refined visuals and people-focused messaging, Wealth Plus Developments presents it as a modern society complex for people who want to live, work, and belong in the same inspiring space.

Curious for more information on Wealth Developments’ campaign? Check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.