INSITE OOH Media Platform

The familiar and vibrant Eva Senses line is back dominating Cairo's OOH landscape. Following their last major campaign push around this time last October, the cosmetics and personal care brand has returned with a fresh, youthful push. This new campaign pivots from promoting a single fragrance to a much smarter "lifestyle" strategy. The entire focal point is variety and personalization, positioning their collection as a daily choice accessory, not just a one off purchase.

 OOH execution is a vibrant, multi-visual blitz. An analysis of the ads shows a series of bright, feminine, and airy designs against soft pink and peach backdrops. Crucially, this isn't a single creative. Different placements feature different models and influencers, each representing a unique mood and holding a different colored bottle from the "Senses" line. This visual variety is the perfect setup for the campaign's core slogan, "Choose your sense for today." It’s a brilliant, direct-to-consumer line that positions the product as a daily essential, a mood board for your scent. Overall, it's encouraging people to find their scent for today.