An OOH Campaign Celebrating the OG: Capital Elite Developments Takes Over Greater Cairo
Capital Elite Developments makes its mark on the billboards of Cairo with its latest outdoor advertising campaign featuring a striking and culturally inspired visual statement that proclaims loudly, "We Are The Origins."
The campaign, partnered with Wyndham Hotels & Residences Cairo West, seamlessly juxtaposes heritage and modern luxury, crafting a narrative that honors Egypt's vibrant cultural history while positioning the brand at the leading edge of elite real estate development.
The billboard design grabs attention immediately with the deep red background, with a woman adorned in opulent traditional jewelry, her face partly veiled, exuding an aura of mystery, pride, and authenticity, taking center stage.
The tagline, "We Are The Origins," is more than a slogan; it's a statement of identity that shows the audience that Capital Elite is not merely constructing real estate but also redefining what it means to be part of a lineage of originality and excellence. Identifying this concept with Wyndham Hotels & Residences, the campaign closes the distance between global sophistication and local authenticity, introducing a brand that respects its origins while building the future.
Amidst a market saturated with modern, Westernized real estate visuals, Capital Elite's campaign is unique in its embracing of Egyptian authenticity.
You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.
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