INSITE OOH Media Platform

Blown up across billboards on Cairo's main roads and flyovers, telecommunication giant Orange is shouting the best iPhone deal in Egypt. Following their previous OOH ad, the Orange Egypt ad is emphasizing a 24-month payment duration beginning at 86,500 EGP and backed by a huge, bold "0%" guarantee on fees, down payment, and interest on the iPhone 17.

The imagery is dramatic in its simplicity: a rich dark background, giant-letter Arabic and English copy, and a diagnostic photo of the new orange-hued iPhone 17 Pro, all under Premier sub-brand. The focus is on the proposition, and that clarity shreds the usual brimful of FMCG sheen or property nirvanas that usually frame the horizon.

While all telco OOH is founded on aspirational lifestyle imagery or network superiority, Orange gets round the puff for a good old-fashioned value promise instead. The typography facilitates that: bold, high-contrast font and tidy stacked pricing details deliver the construction of the design, with legibility and numerals paramount.

It's a visibility strategy for the highway and for high-traffic areas, and from its ubiquity along Cairo's Ring Road, Mehwar, and major access points to October City, it appears the mobile devices campaign is going all-in on scale and recognition.

Looking for more information about this campaign? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.