INSITE OOH Media Platform

When it comes to washing machines in Egypt, Zanussi, the leading household appliances manufacturer, simplifies laundry and delivers the trusted performance that makes life easier. After a lengthy hiatus since November 2024, the brand has returned with a fresh outdoor advertising campaign throughout Greater Cairo, showcasing Egypt’s no.1 washing machine.

The billboard features a bright yellow background with the brand’s logo above, Zanussi, alongside its Arabic slogan, which translates to “Your life is easier,” emphasizing convenience and ease of use. In addition to the washing machine, it clearly takes center stage, with the Arabic tagline, shown in bold and clear typography, translates to "Zanussi, the washing machine,” along with the manufacturer’s hotline, and the “Egypt’s no.1 washing machine” tag underneath.

The campaign is targeting Egyptian households and consumers, looking for reliable, quality home appliances with a trusted international brand name at a competitive price point; therefore, Zanussi is positioning itself as the definitive choice for washing machines, claiming to be "#1 in Egypt".

This campaign reflects Zanussi's pledge to provide top-quality home appliances that are user-friendly and very helpful in improving home living. Find out more information about Zanussi’s campaign here at MOOH, a monitoring out-of-home intelligence data provider working in Cairo and Dubai.