INSITE OOH Media Platform

Spotted all over the UAE a message for Tarek. But really it’s for all of us. Talabat, the region's go-to app for just about everything, has rolled out a massive new outdoor campaign that’s got everyone talking. This is their biggest and most creative push from Talabat since their last appearance in October, and this time it's all about their premium subscription service, talabat pro. Instead of just showing food, they're starting a city-wide conversation, playfully calling out "Tarek" to get him and everyone else to upgrade their experience. It’s a bold move that's turning highways into a personal invitation to unlock a new level of convenience and perks.

The genius of this campaign is its vibrant, human touch. The billboards are drenched in Talabat’s signature energetic orange, a color that simply refuses to be ignored against the city skyline. The creative direction feels less like an ad and more like a friendly dare. Using the line "YOU know what to do" and the brilliant hashtag #GetTarekToGoPro, they’ve created an inside joke that every driver and passenger can feel a part of. The visuals are all about lifestyle, showing real people enjoying moments in their cars, perfectly mirroring the audience seeing the ads.

The copy is short, punchy, and lists real tangible benefits like free delivery and discounts on Bolt rides, making the decision to go pro feel like a total no-brainer. It’s a masterclass in making a huge audience feel like you're talking directly to them.

The campaign has been spotted in the second week of October upon hoarding boards, digital screens, and lampposts.