Oreo’s New Flavors Make Dipping Even More Fun on Billboards
The creamiest cookies of them all — Oreo — has introduced two new flavors and chosen the most powerful medium to spread the word: OOH! Who ever said that picking a favorite Oreo was simple? Cairo commuters and pedestrians just can't avoid the crunchy chocolate mayhem splattered across the city's horizon. Following their last outdoors campaign, Oreo's new out-of-home campaign is all around, literally, blowing up on high-traffic streets, bridges, and intersections with bold visuals declaring the landing of two new varieties: Chocolate, and Chocolate and Hazelnut. It's a taste battle, and Cairo is the battlefield.
The campaign imagery is boisterous in classic Oreo blue, over swirled warm hues of dark brown, looking much like the creamy filling of the new flavors. On some billboards, the Arabic words “Hazelnut” and “Chocolate” dominate the right-hand side in dominant typography, edged from the Oreo logo and cookie imagery. Others filled to the brim, with chocolate pouring in motion-like splashes over two portions of cookie, inscribing the campaign's chocolatey Arabic motto: “Open it and see”. And the grand question spanning a number of locations: “Which one tastes better?”, an invitation to passersby infusing an interactive flavor to the campaign.
From 6th of October to New Cairo and along main bridges and Ring Road, Oreo's flavor war doesn't let up. The food and beverages campaign calls on a mix of classic static mega-billboards, stacked shots, and bridge-overlooking duo billboards. Some are vertically stacked, Hazelnut versus Chocolate, while others are solo but deliver the same impact. It is not a one-spot phenomenon. It's a force-blitz flavor conquest, making sure no commuter or sweet-tooth misses the message.
With this campaign, Mondelez Egypt is creating a sensory debate in motion. From eye-catching design to Arabic copy that taps into everyday consumer playfulness, this is a billboard rollout that sticks. Whether you’re team Hazelnut or team Chocolate, one thing’s certain: Oreo’s OOH game just got a whole lot tastier.
To inquire more about the campaign’s types, locations, budgets, media plans, and more, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.
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