With summer ruling the OOH scene, leading developer SODIC has launched a new outdoor campaign to present their latest project MALAAZ in the North Coast. The ads feature icon images in the geometric shape of the developer’s logo, displaying varied elements that represent summer motifs, such as activities, fruits and plants in watercolor style. The ad copy offers viewers “Summer your way”, under the project’s name, without revealing any details about the location or the home units yet. Launched after mid-June, the campaign uses uni-poles, billboards, mega signs, and double-decker poles, as well as gate and serial combinations of great visibility in various locations across the Greater Cairo.
