Weeks after launching their Eid-themed campaign, Bisco Misr continues its OOH strategy with a new OOH campaign to promote their regular everyday munchies. Under their iconic heart shaped logo, ad copy promises viewers “A loved taste”, with artwork that showcases the brand’s products ‘sham3edan’. With uni-poles, gates, billboards, flags, T-poles, and mega signs, the campaign started to spread across the Greater Cairo after mid-June.
