The New H6 Drives a Bold Comeback Across Cairo’s Billboards
The new Haval https://insiteooh.com/product/haval-h6H6 is taking over Cairo’s billboards with confidence. The campaign puts the SUV front and center, introducing it through bold visuals, strong Arabic copy, and a clear message: “The strongest, the biggest, the most advanced! It’s the brand’s latest outdoor appearance since August 24, a reminder that Haval is still very much a contender in Egypt’s competitive automotive scene.
Across Cairo’s main roads, the visuals are sleek and deliberate. Deep navy backdrops make the car’s metallic bodywork and headlights pop, while crisp Arabic typography gives the message a commanding tone.
The H6 is shown from different angles, emphasizing both its power and refined design. The price (EGP 1,399,000) appears clearly at the bottom beside the Geyushi Motors logo, creating a balance between aspiration and transparency. The creative direction keeps things focused with sharp visuals, a confident statement, and a clean layout that reflects the car’s modern identity. The minimal palette of navy, chrome, and white gives the campaign a premium finish, one that mirrors the precision of the vehicle itself.
For deeper insights into this campaign, including formats, locations, budgets, and media plans, visit MOOH, the out-of-home monitoring and intelligence platform covering Cairo and Dubai.
Come on, tell us what you feel about this article.
Learn about this campaign budget, media plan, campaign data
.jpg)
.jpg)
.jpg)
