Egyptian developer Projects has launched an OOH campaign to present the rebranded look of flagship beach project Blues Tiffany. With a new logo designed with predominant shades of turquoise and “Tiffany blue” – named after the famous NY jewelry store Tiffany’s, the ads display both, branding and real images that express a summer and relax feeling. Under the slogan “Your private waterworld”, the project has returned to the billboards and we expect a campaign upgrade soon with more images and new messaging. The campaign started at the end of Ramadan and uses uni-poles, billboards, double-decker poles, mega signs, and gate combinations across the Greater Cairo.
