Following a OOH branding campaign last May, EALB has launched another campaign that takes up where the last one left off.
The new ads use similar B/W images to showcase the bank’s range of financial solutions, yet contributing more information than the previous campaign with ad copy that presents the bank´s products and services.
Launched during the second half of June, the campaign uses uni-poles, gates, double-decker poles, and billboards in various locations across Greater Cairo.
Industry: Investment Banking
Brand: EALB Egyptian Arab Land Bank
OOH Size: Billboard | Double-decker Pole | Gate | Large uni-pole
Region: North Africa
Tags: Campaign Upgrade
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