KFC presents the Pro Box for the World Cup

Global franchise brand for fried chicken KFC has launched a new OOH campaign and joined the football craze of the season.

  The campaign is directed to every football supporter in Egypt,  announcing their latest ‘Pro Box’. The ad depends on the ad copy “Enjoy  the Game with the new Pro Box”, featured over the QSR brand’s regular  branded background, along images of the delicious meal.

Launched  after mid-June, the campaign uses large uni-poles, gates, double-decker  poles, and billboards in various locations across Greater Cairo.