Careem Quik Serves Freshness on UAE Roads with New DOOH campaign.
Careem Quik, the fast grocery delivery company, has rolled out a bold and attention-grabbing out-of-home ad campaign in the UAE, cleverly combining playful copy, bold imagery, and the company's promise of groceries in minutes.
Following Careem’s last showcase, the new campaign stands out with its go-to green background against bold fruit imagery. One shows a juicy half-orange half-cut full of freshness, along with the slogan that loosely translates to "They squeezed you Orange", and another billboard shows juicy peaches with the simple English message "Get fresh. Groceries."
The ad copy is where the campaign truly shines. The Arabic ad uses a cheeky rhyme and wordplay that are local, informal, and conversational, making the message more memorable. The English headline, on the other hand, is short and crisp.
The use of "15-minute delivery" in the Arabic rollout grounds the innovation in the brand's unique selling point, velocity. By connecting freshness with speedy delivery, Careem Quik is doubling down on positioning vs competitors in the fast grocery segment.
Overall, Careem Quik's new billboard campaign is the perfect mix of creativity, simplicity, and cultural awareness, spread across the UAE’s digital screens in the fourth week of September.
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