Fresh air is breathed into UAE’s billboards by Dubai’s e-hailing brand Hala, who has unveiled an eye-catching outdoor campaign that captures the essence of daily travel. The focal point of the campaign is the powerful slogan, The Everyday is Everything. This English headline is translated in Arabic with the double meaning of Your journey is the beginning of every story. Together, these two phrases highlight how each Hala ride is not merely a ride, it's a portal to experiences, connections, and tales to be experienced. The minimalist yet efficient design execution features a soothing blue background that is an excellent contrast to the cityscape, and playful icons of airplane, palm tree, and sailboat visually reinforce the messages of travel, recreation, and exploration. A straightforward photograph of a passenger boarding a Hala taxi returns the message to reality, reminding commuters of the service's reliability and omnipresence. The green Book on Careem button adds an innovative touch by linking Hala to its Careem platform integration, and the call-to-action is clearly recognizable. Employing creative imagery and clever bilingual messaging, the campaign positions Hala not just as a ride-hailing brand but as an enabler of daily life experiences. The campaign took off on the UAE’s hoarding billboards in the fourth week of September.
