Tradeline returns to Cairo's biggest screens, and now, they're coming after every student (and parent) who's put an iPad on his or her back-to-school wish list. With a bang of a campaign following their last, retina-popping colors that light up the city in neon green, Apple's local distributor is wrapping its imagery tightly around a thematic narrative: school is back, and your consumer electronics need an upgrade. The first thing you see, and can't help but see, is the background. A hyper-saturated green gradient, on the edge of neon, on the edge of blinding, covers the whole canvas. During a month when back-to-school advertisements are clogging up inboxes and TikTok is full of supply hauls, this billboard makes sure it does not get lost in the crowd. It shoves its way through Cairo's city noise with swagger. Throw in that with the clean white typography that reads Back to School, Big Savings, and you get instant legibility. The hierarchy's clear. Brand, offer, product, payment terms; exactly in that same order. The stack of rainbows iPads is symmetrical and depth-facing, accentuating the color gamut and hardware appeal of the product. They even look dynamic in static view. And adding the Magic Keyboard floating below it neatly suggests that this is not just a toy device; it's work-capable, too. It’s ideal for university students, especially those who want slim form factors without the bulky laptops. The price is unapologetic and unstoppable: EGBP 19,990 one-time, or EGP 912/month for 24 months, powered by ValU. Each promotion is thoughtfully detailed according to billboard size and shape, from mammoth overhead digital unipoles along Mehwar to vertical stacked street-side billboards in Dahshur road. Including 2 2-year warranty and free insurance embedded in the monthly plan is a value-added proposition that will resonate with smart buyers instantly. The campaign rolls out smartly along Cairo's most significant high-traffic commuter arteries. On Mehwar, it greets parents on school drop-off shift and university students off to lectures. On 6 October and in Dahshur, it targets upscale middle-class neighborhoods with high densities of young, tech-savvy individuals. Each place targets a group that's new to buying tech, or upgrading what they've got. For more on this campaign and the ones transforming Egypt’s streets into visual playgrounds, head to Monitoring Out of Home (MOOH), the region’s go-to media intelligence platform in Cairo and Dubai. Get insider access to campaign formats, location data, rollout types, and more.
