Egyptian business tycoon Amer Group has launched a series of new Out-Of-Home campaigns, announcing events held at their chain ‘Porto’.

  The campaign promotes two events – the Hawaiian Hula Festival and the  Porto Cairo Mall Stadium. The billboards alternate in their art  direction and style, with artwork that matches the event and ad copy  that informs viewers of dates and locations for each event.

Launched  after Ramadan, the campaign uses large uni-pole, gate, double-decker  pole, billboard, and flags in various locations across Greater Cairo.

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