UAE's fast-evolving real estate industry has been a long-standing exponent of innovation and bold messaging on its congested highways, and Iman Developers has now entered the spotlight with a classy new billboard campaign promoting their latest project Sierra by IMAN. Following their last outdoor campaign, Iman Developer’s new billboards feature a simple yet striking design. The latter being a sophisticated black background showcasing the brand logo, along with high-definition photos of Sierra's architectural renderings and lush communal facilities. The Arabic tagline which translates to “Luxury Through Design” resonates with Iman Developers' mission to offer comfort and luxury through thoughtful planning. Positioned at strategic points along busy roads, the billboards offer maximum visibility to citizens and investors moving around the city. The ease of messaging dispels ambiguity and projects Iman Developers as a firm, forward-thinking brand in a competitive market. Iman Developers' campaign succeeds in doing more than advertise the new project, they also cement their brand philosophy: that luxury is not so much an issue of extravagance, but an issue of elevating everyday life through smart, efficient design. The campaign took off on UAE’s hoarding billboards in the third week of September.
