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The football buzz is still going on and showing on Cairo’s billboards with a new OOH campaign from American fast-food franchise McDonald’s.

The campaign announces the QSR’s new “supporter’s meal” – a smart strategy since the World Cup  is a season of gatherings. The ads use an all-black background to  highlight the ad copy which reads “Don’t cheer alone”. The meal is also  featured along with its price and the brand’s hotline and logo.

 Using uni-poles, gates, double-decker poles, billboards, and mega signs  in various locations across Greater Cairo, the campaign started to  spread after mid-June.

Continue cheering with McDonald’s new outdoor campaign-00
Continue cheering with McDonald’s new outdoor campaign-00

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