Walking through Cairo these days, it’s hard to miss the fresh splash of blue on the billboards. Cityscape Egypt has taken over the skyline once again, and the message is louder than ever: the future of Egypt’s real estate market will be unveiled September 24 to 27, 2025 at the Egypt International Exhibition Center. What I love about this round is how the creative shifted. The previous campaign was all about locking the dates in people’s minds. That worked, but it was only the starting point. Now, the narrative is richer. The billboards tell you what’s at stake: the future of Egypt’s real estate industry. The tagline The Future of the Real Estate in Egypt makes the message crystal clear. Visually, the campaign is refreshing. The bird’s-eye view of coastal developments paired with that deep turquoise water instantly sparks aspiration. You don’t just see buildings; you see lifestyle, investment, growth, and possibility. This is what strong OOH should do, turning heads while planting a vision. Cityscape has managed to evolve the conversation from “mark your calendar” to “be part of the future.” That’s a clever and confident progression, and it shows a brand that understands how to keep momentum alive. You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.
