Al Ahram Beverages Company has joined the football-themed OOH campaigns craze, by launching new ads for their star brand Birell.

  Inspired by their usual “man-up” messaging, the new ads feature the new  Birell cans packaging over a football field. The ads also integrate ad  copy that reads “A season just for Football”.

The campaign was launched towards mid-June and can be seen on double-decker poles in various locations across Greater Cairo.

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