Al Ahram Beverages Company has joined the football-themed OOH campaigns craze, by launching new ads for their star brand Birell. Inspired by their usual “man-up” messaging, the new ads feature the new Birell cans packaging over a football field. The ads also integrate ad copy that reads “A season just for Football”. The campaign was launched towards mid-June and can be seen on double-decker poles in various locations across Greater Cairo.
