Al Ahram Beverages Company has joined the football-themed OOH campaigns craze, by launching new ads for their star brand Birell.
Inspired by their usual “man-up” messaging, the new ads feature the new Birell cans packaging over a football field. The ads also integrate ad copy that reads “A season just for Football”.
The campaign was launched towards mid-June and can be seen on double-decker poles in various locations across Greater Cairo.
Industry: Food & Beverages
Advertiser: Al Ahram Beverages Company
OOH Size: Double-decker Pole
Region: North Africa
Tags: Egyptian Brand | FIFA World Cup Russia 2018
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