Sephora has taken over Dubai’s streets with a new DOOH campaign that puts hair at the center of self-expression, following up on their previous campaign. Across massive hoardings, digital screens and sleek lamppost banners, the message is clear and punchy: “Feel it. Style it.” Paired with the Arabic slogan “your hair, your mood”, the ad celebrates the way hair becomes a mood board, a canvas, and a daily statement. The cosmetic and personal care brand’s visuals lean into raw, emotive beauty. From shine-inducing Color Wow Dream Coat to K18's Leave-In Molecular Repair Hair Mask, the campaign places real solutions next to real women; textured curls, sleek straight hair, and rich waves, each dressed with ease and pleasure. These styles sit against Sephora’s signature black-and-white stripes, with lilac and soft pastel backgrounds adding warmth. Faces beam in joy and freedom, each shot capturing hair not as an accessory but as a protagonist. The creative direction skips polished perfection in favor of movement and authenticity, resonating with Dubai’s cosmopolitan, youth-driven energy. Geographically, the campaign stretches out across the city's busiest arteries. Mega-hoardings dominate key intersections, and digital screens cast moving images on Sheikh Zayed Road. Lamppost ads create a rhythm of touchpoints along the commute, rendering Sephora's message a constant in the city's daily rhythm. Together, they build an immersive presence that matches the brand's aggressive drive in the region, reminding passersby that beauty is lived. Sephora’s campaign took flight on Dubai’s digital screens, hoardings, and lampposts.
