Hub Walk has stepped onto Greater Cairo’s bustling outdoor scene with a brand-new OOH campaign that’s hard to miss. The project, located in New Cairo, introduces itself as a mixed-use spaces destination designed to bring together everyday living, shopping, and leisure under one roof. Led by Arabco Developments, the same developer that turned heads last October 2023 with its successful Cattleya campaign, this latest rollout continues to showcase the company’s vision for shaping modern lifestyles in New Cairo. Utilizing static billboards across prime city locations, the campaign, classified under the real estate industry, blends practicality with aspiration, inviting passersby to imagine the ease and vibrancy that Hub Walk promises to deliver. Hub Walk’s OOH visual stands out with its refreshing pastel mint green backdrop, a color often tied to calmness, balance, and a sense of renewal in color psychology, perfectly aligning with the project’s modern and lifestyle-focused appeal. At the center of the design, the main tagline “Living Essentials” captures the essence of convenience and everyday comfort, while the clear mention of the project as a “Mixed-use Spaces” destination reinforces its versatility. Adding a human touch, the visuals feature aesthetically pleasing photographs of young women in casual attire and sunglasses, radiating a relaxed yet stylish vibe that resonates with New Cairo’s contemporary audience. Together, the design feels both approachable and aspirational, inviting people to see Hub Walk as part of their everyday rhythm. With this campaign, Hub Walk doesn’t just advertise a project, it paints a picture of what life in New Cairo could look like: easy, stylish, and centered around convenience. By combining a fresh design, a relatable lifestyle vibe, and the promise of “Living Essentials,” Arabco Developments sets the stage for Hub Walk to become more than just a destination; it’s positioned as a new everyday hub where community and modern living naturally meet. Visit Monitoring Out of Home (MOOH), the region's dedicated media intelligence platform in Cairo and Dubai, where you can view exclusive information like campaign type, format, and location breakdowns.
