The season of football continues on the billboards of Greater Cairo, despite the sweet and sour feelings after Egypt’s games.

Mirroring their TV ad, French telecom Orange  has launched a new Out-Of-Home campaign communicating the spirit of  Egyptian football fans during the matches: “Everyone is a coach”.  Featuring doppelgangers to famous football coaches like Hassan Shehata  among others conveys the idea. The ad copy which can also be seen on the  ads delivers the same message “Egypt is playing … Cheer coach”.

 Using large uni-poles, gates, serials, double-decker poles, and  billboards in various locations across Greater Cairo, the campaign has  been spreading since the third week of June.

Orange joins the football-themed OOH space-00Orange joins the football-themed OOH space-01
Orange joins the football-themed OOH space-00Orange joins the football-themed OOH space-01

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