In its recent D/OOH campaign, El Araby Group has yet again made a genuine offer of installments with the best of benefits, on Greater Cairo’s billboards. Following their previous appearance in May 2025. The campaign delivers a clear message: 12 months of installments with zero down payment, zero interest, and zero administrative fees, featuring the same result as cash payments. In some visuals, the zero is deliberately placed in the middle of the billboard, capturing attention immediately, accompanied by the bold tagline “Installments at cash price”. In other visuals, however, the tagline is what serves as the primary attention grabber. The campaign offers a variety of payment options, such as Contact now, and Banque Misr, at times positioned at the left side, while in other visuals it appears at the bottom. The campaign’s color scheme blends shades of blue with hints of gold, reinforcing ELARABY’s core value of trust, while evoking a sense of luxury. Overall, the campaign is very catchy and strategically located across East and West Cairo, ensuring maximum visibility. El Araby Group embarked on its business journey in 1964 as a joint-stock family enterprise, closely associating with leading international companies through strong commercial partnerships. Moreover, in 1974, the group established a partnership with Japanese giant TOSHIBA. To further enhance its global footprint, the group formed alliances in 2002 with renowned brands like SHARP, LA GERMANIA, and HITACHI. Today, the group stands as the largest industrial and commercial corporation in Egypt, the Middle East, and Africa. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
