Coca-Cola  continues its football-themed marketing strategy with a new OOH  campaign that promises more T-shirts for the fans of Egypt’s National  Team.

The new ads feature images of fans wearing the colors of different countries, led by singer Tamer Hosny who wears Egypt’s, as well as Coca-Cola cans representing the different participating countries in Russia 2018.

The campaign replaces the previous initiative of collecting the top-pops from soda cans,  and can be seen on uni-poles, gates, serials, billboards, double-decker  poles, mega signs, and flags since the second week of June.

Coca-Cola and Tamer Hosny ready for the World Cup-00Coca-Cola and Tamer Hosny ready for the World Cup-01
Coca-Cola and Tamer Hosny ready for the World Cup-00Coca-Cola and Tamer Hosny ready for the World Cup-01

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