Lamar has released an OOH campaign promoting their 100% pure juice while simultaneously showcasing the new stunning packaging design. This follows their previous appearance in the Back-to-School campaign in September 2024. Lamar has launched a refreshing new campaign in Egypt, highlighting its commitment to offering juices that are pure, natural, and free from additives. The campaign emphasizes the brand’s promise of “100% natural fruit,” reassuring consumers that every sip comes without added sugar or preservatives. By focusing on authenticity and health, Lamar positions itself as the go-to choice for families who value both great taste and natural goodness, reinforcing its reputation as a trusted household brand. The campaign’s outdoor visuals bring this message to life through bright and inviting billboards featuring Lamar’s full range of juice flavors. From vibrant pomegranate and mango to refreshing pineapple and guava, the packaging is displayed against a fresh blue background, creating an atmosphere of clarity and purity. The bold “100%” claim, paired with imagery of fruits and natural elements, ensures that Lamar’s promise of real, wholesome juice is front and center, leaving a strong impression on passersby across Egypt. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
