Midea has released an OOH campaign hosted by three of the most prominent Manchester City football team Players in an attempt to claim superiority in the home appliances segment. This follows their previous appearance in May 2025. Midea rolls out a high‑impact OOH campaign spotlighting its “Smart Life” home appliance lineup. The creative rotates between three hero products, each promising practical performance gains for busy households: a dishwasher with Inverter Quattro technology and capacity for 15 place settings; a 9 liter air fryer positioned as a healthier, roomier cooking option; and a front‑load washer featuring HealthGuard hygiene that claims 99.9% bacteria free results. The message leans on efficiency, cleanliness, and everyday convenience, supported by a “World’s No.1” quality badge and a prominent service hotline. The brand also taps an elite football partnership to infuse the campaign with energy and credibility. The visuals are unified in Midea’s signature blue, with a trio of professional footballers in sky blue kits anchoring the left side and product beauty shots commanding the right. Large Arabic headlines deliver the key points: “15 individuals for the dishwasher, “9 Litres” and “30% larger cooking area” for the air fryer, and “99.9%” for the washer’s hygiene claim. Complementary cues stacked plates beneath the dishwasher, golden fries glowing in the fryer window, and a basket of fresh laundry by the washer quickly telegraph use cases. Feature icons Inverter Quattro, HealthGuard and the hotline lock up the call to action, while the clean, sky‑backed gantry placement ensures strong readability from a distance. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
