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Swiss beverage company Schweppes has launched a new OOH campaign to showcase their new look and present their latest flavor Lemon-Mint.
With one of their new brand ambassadors on the ads – Amir Karara –, the campaign displays the rebranded minimalist look of the carbonated water specialist, as well as the new bottle that pretty much resembles the original “egg soda” bottles from last century.
The campaign started during the last week of Ramadan, towards mid-June, and can be seen across the Greater Cairo with uni-poles, double-decker poles, billboards, mega signs, and gate and serial combinations.
Industry: Food & Beverages
Advertiser: The Coca Cola Company
OOH Size: Billboard | Double-decker Pole | Flag | Gate | Large uni-pole | Mega Sign | Serial
Region: North Africa
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