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Swiss beverage company Schweppes has launched a new OOH campaign to showcase their new look and present their latest flavor Lemon-Mint.

With one of their new brand ambassadors on the ads – Amir Karara  –, the campaign displays the rebranded minimalist look of the  carbonated water specialist, as well as the new bottle that pretty much  resembles the original “egg soda” bottles from last century.

The  campaign started during the last week of Ramadan, towards mid-June, and  can be seen across the Greater Cairo with uni-poles, double-decker  poles, billboards, mega signs, and gate and serial combinations.

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