In the ever-evolving world of outdoor advertising, visibility is no longer enough—brands must captivate. OPPO understands this well, and their latest D/OOH campaign is proof. Showcasing the Reno14 Series 5G, the brand brings on board Brazilian football legend Kaká, combining global star power with cutting-edge visual storytelling. That said, the mobile device brand is no stranger to featuring football superstars like the previous campaign that featured Lamine Yamal. Spotted across high-traffic digital screens, the campaign uses bold colors, graphic outlines, and sharp contrasts to immediately grab attention. Kaká appears holding the Reno14 with a confident smile, bridging his legacy with the promise of OPPO’s advanced technology. The choice of a sports icon adds a layer of energy and credibility, aligning the phone’s performance with excellence and agility. The backdrop subtly integrates UEFA Champions League branding, reinforcing OPPO’s partnership with one of the world’s most prestigious football tournaments. Together, this synergy of tech, talent, and sport turns the screen into more than just a display—it becomes a moment. This campaign doesn't rely on spectacle alone. It’s carefully designed to communicate power, innovation, and style in one frame. With Kaká front and center, OPPO positions the Reno14 Series not just as a smartphone, but as a statement for those who live fast, play hard, and stay connected. AD OPPO has unveiled another masterpiece — the RENO14 Series 5G — featuring a youthful design and powerful features tailored to meet Gen Z’s expectations in a smartphone. To amplify the launch, OPPO tapped into the energy of global football legend Kaká, blending star power with sleek visuals to highlight the phone’s dynamic personality. The campaign celebrates performance, style, and connection—qualities that resonate with a generation always on the move, always online, and always looking for more. The advanced camera system of the phone,plus the smooth performance, and the standout design, the RENO14 Series 5G is built for self-expression and creativity. Whether capturing moments, streaming content, or gaming on the go, it delivers an experience that matches Gen Z’s fast-paced, content-driven lifestyle. You can get to know the specs of the device and the camera's outstanding quality through OPPO’s website AD Let’s talk about another milestone for OUTSITE Billboards. The latest collaboration between OPPO and OUTSITE brought to life a vibrant, youthful campaign starring Brazilian football legend Kaká. The campaign rolled out across OUTSITE’s network of digital screens, with OPPO leveraging the naked-eye 3D technique to deliver an eye-catching, immersive visual experience. The global brand made a striking appearance across key locations in West Cairo, including Dahshour, Zamalek, Zayed, and beyond, ensuring maximum visibility and impact. This campaign not only showcased OPPO’s latest innovation—the Reno14 Series 5G—but also reinforced the brand’s presence in the region with a bold, tech-driven approach. By combining celebrity appeal, cutting-edge 3D visuals, and OUTSITE’s premium screen placements, the collaboration delivered a powerful message: OPPO isn’t just selling a phone, it’s shaping the future of smart living. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
