Transportation service app Careem has hit the billboards with a new Out-Of-Home campaign, parallel to their social media Ramadan campaign. The ads serve as a greeting card in the first place using the slogan “Ramadan Careem Ma3ak”, as well as a suggestion of the private hire brand various services and solutions. Claiming that Ramadan is a month when traffic jams are at their peak, Careem suggests their different services, such as Careem bike for a faster solution, and Careem white taxi or SAWA for a cheaper solution. Launched during the second week of June, the campaign uses uni-poles, double-decker poles, billboards, and gates across the Greater Cairo.
