Transportation service app Careem has hit the billboards with a new Out-Of-Home campaign, parallel to their social media Ramadan campaign.

  The ads serve as a greeting card in the first place using the slogan  “Ramadan Careem Ma3ak”, as well as a suggestion of the private hire  brand various services and solutions. Claiming that Ramadan is a month  when traffic jams are at their peak, Careem  suggests their different services, such as Careem bike for a faster  solution, and Careem white taxi or SAWA for a cheaper solution.

 Launched during the second week of June, the campaign uses uni-poles,  double-decker poles, billboards, and gates across the Greater Cairo.

Careem offers solutions during Ramadan-00
Careem offers solutions during Ramadan-00

The Art & Science of OOH

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