Just in time for the summer and hot weather, real estate developer ARCO has brought back their leading beach project CityStars Al Sahel to the billboards of Greater Cairo.

With their deluxe brand ambassador, international football player Neymar Jr,  the new campaign keeps the colorful art direction from last year but  focus on the emotional connection and value perception through  storytelling. The slogan “I choose Citystars Al Sahel” is featured over  different images that tell the story of Neymar’s arrival to the resort,  starting with the view from the plane until his final chill-out at the  beach.

The revived campaign started to spread during the first week  of June and can be seen on uni-poles, double-decker poles, billboards,  and mega signs, along gate and serial combinations of great visibility.

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