UBER evolves branding campaign into recruitment

Private-hire company UBER has evolved their recently-launched OOH campaign from brand positioning into a recruitment process.

  Turning the monochrome B/W artwork into varied and colorful  backgrounds, the transportation mobile app invites viewers to “Start  with UBER” with several of the “1,000 reasons to start with UBER” that  the slogan from their previous campaign claimed, such as “Reason no.  578: You control your time” or “Reason no. 999: Be your own manager”.

  The new ads started to replace the previous campaign during the last  week of May and can be seen on mega signs, large and x-large uni-poles,  gates, billboards, and double-decker poles across most districts of  Greater Cairo.