Marvel Studios has launched a robust D/OOH campaign in Dubai to build excitement for the upcoming film, Fantastic Four: First Steps, starring Pedro Pascal, Vanessa Kirby, Joseph Quinn, and Ebon Moss-Bachrach. The campaign utilizes a mix of digital screens, traditional hoardings, and lamppost advertisements, ensuring high visibility across key locations in the city. This multi-format approach effectively captures the attention of commuters and pedestrians, creating a widespread buzz for the highly anticipated return of the superhero team to the big screen, featuring the movie starts in the D/OOH. The campaign's visuals are catchy across all formats. The main creative features the four members of the Fantastic Four in dynamic poses against a futuristic cityscape. Reed Richards (Mr. Fantastic) is positioned on the left, stretching his arm, while Sue Storm (Invisible Woman) floats above him. Ben Grimm (The Thing) is front and center, a formidable figure of rock, with Johnny Storm (Human Torch) on the right, engulfed in flames and soaring through the air. In the background, a massive, shadowy figure looms, hinting at a powerful adversary. The overall color palette is a vibrant mix of blues, oranges, and grays, drawing the eye and conveying the film's action-packed nature. The branding and key information are clearly laid out. The title, The Fantastic 4: First Steps, is prominently displayed in a stylized font at the bottom of the main image. The Marvel Studios logo is positioned subtly above the title, reinforcing the film's place within the cinematic universe. Crucially, the release date, JULY 24, is clearly stated, creating a sense of urgency and giving audiences a specific date to look forward to. The text IN IMAX & DOLBY CINEMAS, REALD 3D AND MAX and ONLY IN CINEMAS is also included, highlighting the premium viewing experiences available and the exclusive theatrical release. In addition to the English-language creative, the campaign includes Arabic versions, demonstrating a tailored approach for the local audience. A separate section on the hoarding displays the release information in Arabic, (Only in cinemas) and (24 July). The film's title, The Fantastic 4: First Steps, is also repeated in the Arabic section with the Marvel Studios logo. Learn more about more D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating throughout its various sections.
