A wave of red and blue is catching the eyes of commuters in Cairo's 6th of October city. Marvel Green Developments has unleashed a new OOH campaign to introduce its latest venture, Marvel Mall. The campaign utilizes different distinct ad faces to maximize its impact and communicate key selling points. This visual strategy effectively captivates a broad audience, drawing them into the world of this new commercial hub. The first ad face is a direct message. Divided vertically into two distinct sections, the left side is a deep navy blue, featuring the Marvel Mall logo and ZERO DOWN PAYMENT. The right side is a striking crimson red, mirroring the Marvel logo, and its main focus is a massive, white '6' with YEARS written below, emphasizing the long-term payment plan. This simple yet effective design immediately highlights the two most compelling offers, no upfront cost and a long-term installment plan. The second ad face takes a more comprehensive and visual approach. It is also divided into two main sections. The left panel showcases a vibrant rendering of the Marvel Mall itself, a modern building, and features the text (investment opportunities). The right panel, in a vibrant red, features the text (integrated commercial mall) and a QR code, providing a call to action for interested parties. Lastly, there are ad faces that announce in big font, Launching Soon, and highlighting that the project is by Marvel Green Developments. In essence, Marvel Green Developments has created a cohesive and multi-faceted OOH campaign. By using two ad faces, they address different aspects of their project and target audience simultaneously. The first ad face is a quick-fire presentation of the project's financial benefits, while the second provides a more detailed visual and informational perspective. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
