Samsung is making its presence hard to miss with a bold new OOH campaign across the UAE, this time spotlighting the upcoming Galaxy Z Fold 7 and Z Flip 7. Just three weeks after their last outdoor push, the tech giant is back, this time louder, wider, and fully committed to grabbing attention. Known for pushing boundaries in mobile innovation, Samsung continues to position itself at the forefront of next-gen devices, and the billboards are doing the heavy lifting to set the stage. The creative is massive in every sense. One side of the road screams SAMSUNG in all caps, stretching across a blinding white backdrop that doesn’t let you look away. The phones are sleekly rendered, angled, shadowed, and enlarged just enough to tease the hardware without overloading the space. You see a Z Fold 7 in deep navy, a Z Flip 7 folded shut mid-frame, and typography that’s as minimal as the rest of the visual language. On the opposite side, Arabic copy mirrors the English side in tone and spacing, giving the campaign a balanced, bilingual rhythm. The campaign has been spotted across hoarding boards.
