Fawry is back with a bold and witty OOH campaign that brings everyday spending dilemmas into the spotlight, following their previous campaign back in February, this time with Ahmed Abdelwahab leading the charge. The familiar face of Egyptian comedy adds an unmistakable charm to the campaign, helping communicate a clear, practical message: you don’t need to put your plans on hold because of upfront costs. At the heart of the campaign is the My Fawry Yellow Card, a flexible payment solution that allows users to buy what they need and pay in installments, from any store, with no down payment required. The billboards strike a balance between humor and functionality. Whether it's Abdelwahab bantering with a friend or standing among a lively group of characters, the message is simple: don’t let your budget get in the way. Visually, the creative leans on vibrant yellow accents and expressive body language to grab attention and drive the point home. The campaign feels rooted in real-life scenarios, a smart move that connects Fawry’s financial tools with day-to-day spending challenges. Fawry in this OOH campaign reinforces its image as a brand that listens, adapts, and empowers, offering practical tools with no drama, just convenience and clarity.
