Talabat is turning heads once again on Dubai’s streets with a vibrant new OOH campaign celebrating the arrival of Haldiram’s now officially in the UAE and exclusively available on Talabat. Launched during the second week of July, this fresh campaign takes over uni-poles across the city, strategically placed to capture attention and stir appetites. Falling under the foodservice and mobile app industries, the campaign highlights Talabat’s growing role as the go-to platform for beloved international flavors. For those unfamiliar, Haldiram’s is one of India’s most iconic food brands, known for its flavorful snacks, sweets, and ready meals that have earned loyal fans around the globe. This new wave of visibility follows Talabat’s earlier July campaign for Allo Beirut, another exclusive food favorite on the app proving that Talabat is serious about bringing the region’s most-loved kitchens straight to your door. This bold and vibrant OOH visual from Talabat’s latest campaign makes an instant impact on Dubai’s streets. Set against a bright orange backdrop, a color that not only mirrors Talabat’s brand identity but also evokes enthusiasm and appetite in advertising color psychology, the billboard is designed to catch the eye and stir curiosity. The key message is loud and clear with the copy: “Haldiram’s is here” followed by the playful and confident tagline “Only on Talabat,” using a mix of bold white and black fonts to emphasize exclusivity. On the right side of the visual, a photograph showcases a cozy, inviting food setup featuring two fluffy puris, a bowl of rich curry, and a bottle of lassi, classic Haldiram’s staples that bring a comforting, homestyle feel to the campaign. The Haldiram’s logo is also clearly placed in the upper right corner to reinforce brand recognition. Notably, there is also a localized Arabic version of this visual running across the city, ensuring the message resonates with a broader audience. With its simple layout, strong color play, and culturally familiar imagery, this campaign speaks directly to food lovers who crave a taste of home, now just a tap away. With this campaign, Talabat continues to show its strength not just as a food delivery app, but as a cultural connector, bringing beloved global flavors closer to home. By spotlighting Haldiram’s arrival in the UAE, the brand taps into nostalgia, comfort, and convenience all at once. Whether it’s through bold visuals, warm food imagery, or simple yet powerful messaging, Talabat’s latest OOH effort makes one thing clear: great food experiences don’t have borders, they just need the right platform. And for food lovers across Dubai, that platform is only a few taps away. Learn more about OOH campaigns by visiting INSITEOPEDIA and navigating its various sections.
