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As every year, Egyptian bakery El Abd has strived to create an unforgettable multi-channel campaign to instill that mix of sweetness and happiness typical of their campaigns.
The outdoor ads display shots from their TV commercial, which mix the joy of Eid al-Fitr with the ever-present theme of the moment – Russia 2018! Circus characters from El Abd’s previous campaigns mix with football fans and the traditional sweets of the holiday in a very creative way.
The campaign was launched during the first week of June and can be seen on strategic locations across the city with uni-poles and gates.
Industry: Food & Beverages
Brand: El Abd Patisserie
Advertiser: El Abd Foods
OOH Size: Gate | Large uni-pole
Region: North Africa
Tags: FIFA World Cup
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