As every year, Egyptian bakery El Abd has strived to create an unforgettable multi-channel campaign to instill that mix of sweetness and happiness typical of their campaigns.
The outdoor ads display shots from their TV commercial, which mix the joy of Eid al-Fitr with the ever-present theme of the moment – Russia 2018! Circus characters from El Abd’s previous campaigns mix with football fans and the traditional sweets of the holiday in a very creative way.
The campaign was launched during the first week of June and can be seen on strategic locations across the city with uni-poles and gates.
Industry: Food & Beverages
Brand: El Abd Patisserie
Advertiser: El Abd Foods
OOH Size: Gate | Large uni-pole
Region: North Africa
Tags: FIFA World Cup
Your OOH Market Intelligence, is ready to provide specific campaign insights
A group of marketing professionals with focus on OOH (Out-of-Home) media, dedicated to gather and digest all the updates, news, and insider stories of every outdoor advertising campaign!
Fill in your E-mail Below to receive Exclusive OOH News monthly
Your Information will never be shared with any third party
Or Sign Up Using
Back To Login
Or Login Using
You also can sign up in less than a minute now.