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As every year, Egyptian bakery El Abd  has strived to create an unforgettable multi-channel campaign to  instill that mix of sweetness and happiness typical of their campaigns.

  The outdoor ads display shots from their TV commercial, which mix the  joy of Eid al-Fitr with the ever-present theme of the moment – Russia 2018!  Circus characters from El Abd’s previous campaigns mix with football  fans and the traditional sweets of the holiday in a very creative way.

  The campaign was launched during the first week of June and can be seen  on strategic locations across the city with uni-poles and gates.

El Abd celebrates Eid and the World Cup together-00
El Abd celebrates Eid and the World Cup together-00

Campaign Credits

Industry: Food & Beverages

Brand: El Abd Patisserie

Advertiser: El Abd Foods

OOH Size: Gate | Large uni-pole

Country: Egypt

Region: North Africa

Tags: FIFA World Cup

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