Following CIB’s recent OOH campaign that announced a cross-promotion of Apple products, the Cupertino-based brand has launched a parallel outdoor initiative that promotes iPhone X and CIB’s installments programs.

  The campaign focuses on the latest iPhone’s “radical new cameras to  capture the last light”, with artwork that includes an image of the  phone and supplementary ad copy that invites viewers to buy the model  through an installments program.

Starting during the first week of  June, the campaign uses uni-poles, double-decker poles, gates,  billboards, and mega signs on very strategic locations across the  Greater Cairo.

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