INSITE OOH Media Platform

Following the immense success of its "Cheesy Lava" campaign in the UAE last May, KFC is back with another impactful OOH presence, spotlighting its "Mighty Cruncher Melt" sandwich.

The advertisement, displayed on digital and static billboards in Dubai and Sharjah, showcases the"Mighty Cruncher Melt" sandwich with a mouth-watering, close-up image of its crispy chicken fillets, melted cheese, and fresh ingredients, featuring two KFC original recipe chicken strips, a crispy hash brown, extra sauce, and two cheese slices, all nestled in a soft brioche bun.

Additionally, the prominently priced "14 AED" enclosed in a red circle draws the viewer's attention to the sandwich's accessible cost,  enhancing craving. All set against a dark background that makes the sandwich pop, celebrating the  doubling of crunch and flavor for just 14 AED

KFC's "Mighty Cruncher Melt" campaign explodes onto billboards, tempting taste buds with crave-inducing close-ups of its golden-crisped chicken fillets. The secret's in the crunch!

All the campaign visuals showcased the "Mighty Cruncher Melt" sandwich without any additional words, as the sandwich itself tells the delicacy. 

The campaign was fairly distributed and started in the fourth week of June.

Learn more about Foodservice campaigns’ details by visiting INSITEOPEDIA and navigating its various sections.