INSITE OOH Media Platform

RAK Medical & Health Sciences University (RAKMHSU) takes UAE’s streets with a Data-driven Out-of-home ad, underscoring its dedication to education, national empowerment, and healthcare excellence. 

In its debut OOH campaign, RAKMHSU speaks directly to Emirati youth, inviting them to pursue careers in critical medical fields through fully funded scholarship opportunities. The advertisement features animated representations of a traditional Emirati symbolizing the inclusivity and national pride embedded in the university’s message.

RAKMHSU highlights full scholarships and financial incentives for nationals enrolling in key bachelor programs: Bachelor of Pharmacy, Bachelor of Science in Nursing, Bachelor of Midwifery, Paired with the distinctive “Nafis” scholarships, the part of the broader National Healthcare Program in the UAE, which aims to support Emirati citizens in pursuing careers in the healthcare and vital sectors 

The billboard offers more than an academic pitch; it is a call to action for the nation’s next generation of healthcare leaders. The choice of bright, segmented color blocks to represent each academic path adds visual clarity, making the billboard informative. Additionally, the clear call-to-action  "Register now at www.rakmhsu.ac.ae" is strategically placed, ensuring interested candidates act swiftly.

RAKMHSU's OOH campaign successfully combined educational promotion with a nationalistic message, establishing the university as a leading institution developing local talent for the UAE's healthcare future.

Moreover, this campaign perfectly illustrates how outdoor advertising can go beyond basic promotion and become a powerful platform for national development and youth empowerment.

The campaign launched in late June with a Mega Com format and was widely seen across Sharjah.

Explore the diverse sections of INSITEOPEDIA to learn more about OOH campaigns.