Noon Food Serves Up Street-Side Cravings with a Sizzling Billboard Feast
In a fresh outdoor wave across the UAE, Noon Food unleashes a vibrant and appetite-inducing campaign showcasing three popular local brands Shawerman, Alhalabya Sweets, and Almashawi Alhalabya. The joint campaign successfully merges appetizing food visuals with clever brand positioning to cement Noon Food's growing presence in the saturated food delivery scene in the UAE.
Shawerman's billboard is an eyesore in the most positive sense. With a gigantic close-up photo of their Dynamite Combo, Twin Duo & Lava zinger, it grabs attention immediately. The limited-time special prices and combos are extremely appealing and inviting. The bold purple and red color scheme offers high readability and contrast, and the Noon Food logo is tastefully integrated to prioritize order availability.
Set on a more sophisticated canvas, the Alhalabya Sweets billboard resonates with heritage and indulgence. With a striking image of traditional desserts, the advertisement evokes a strong cultural affinity. The muted brown backdrop highlights the brand's heritage origins while making the vibrant dessert hues pop. "Now Available on Noon Food" is boldly written, incorporating a call to action without detracting from the advertisement's level of sophistication. The result? A high-end yet accessible dessert billboard.
Lastly, Almashawi Alhalabya’s billboard banks heavily on value communication. Front and center is a steaming plate of half-grilled chicken, fries, dips, and a drink, promoted as a combo meal marked down from AED 52 to just AED 24.99. Other ad spaces feature their most demanded Chicken Fajita Tikka and Kabab halabi combos. With "Buy 1 get 1” and "Up to 50% Off" offers, Almashawi Alhalabya’s campaign effortlessly captures the attention of passersby with its striking visual appeal and clear messaging.
Despite showcasing different food genres, from sandwiches to grilled meats to Arabic desserts, the campaign is tied together by the consistent placement of the Noon Food logo and delivery callouts. This both drives app traffic and solidifies Noon Food as a diverse food delivery platform.
The campaign took off on the UAE’s Digital Screens, hoarding billboards, Uni-Poles, and Lampposts in the third week of June.
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