INSITE OOH Media Platform

In the heart of Dubai, LG captures attention with a bold and colorful outdoor campaign for its MoodUP refrigerator on hoardings. Positioned along a busy urban stretch, the installation is hard to miss. The design highlights the fridge’s main feature, LED panels that can change color based on the user's mood or style preferences.

The creative execution blends visuals and messaging in a clever way. On the left side, the English phrase “For Every Mood” is paired with the product name, LG MoodUP. On the right, the Arabic tagline "color it by your mood" mirrors the same idea, with each letter in "your mood" colored differently to reflect mood variations. The color scheme isn’t just decorative; it connects directly with the product’s concept of personal expression.

What adds even more depth to the campaign is the inclusion of real product panels built into the billboard itself. With a transparent view of the fridge interior, LG goes beyond traditional advertising and invites people to imagine the product in their own homes. This campaign successfully combines aesthetics, innovation, and emotional appeal, making it a standout in Dubai’s outdoor advertising scene. It’s a fresh and stylish reminder that even appliances can reflect personality.