INSITE OOH Media Platform

Mashreq Bank’s latest out-of-home campaign positioned prominently with an exciting proposition. The campaign cleverly blends aspiration, offering the opportunity to open a Mashreq Gold Account and receive a guaranteed iPhone 16 Pro, a high-demand tech gadget, the Apple iPhone 16 Pro. 

Mashreq Bank OOH advertising is anchoring its brand in lifestyle relevance, in a market saturated with promises of points and cashback, the bank cuts through the noise with a tangible reward for tech-savvy millennials and high-value customers.

The billboard’s design leverages a red-and-white color to maximize regional reach, with a call-to-action that is direct, anchored by a dedicated (mashreq.com/iphone), encouraging immediate customer response. Moreover, the presence of a well-groomed male adds a subtle reinforcement of the account’s premium positioning.

The ad's design incorporates a precision die-cut to capture attention. This unique shaping goes beyond standard ads, making it stand out and draw the eye more effectively, Beyond an effective promotional ad, there is a strategic positioning in high-traffic and high-visibility locations

The campaign emerged in  the third week of June  on bridge billboards and the Digital Screens

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