Chipsy x Heinz Co-branding OOH Campaign Results: 3 New Flavors
After recently celebrating moments of joy and togetherness in its “With You in Every Special Moment” campaign, Chipsy is back with a bolder, more flavor-forward message. This time, the brand has teamed up with Heinz to introduce a mouthwatering twist to its snack lineup, bringing sandwich-inspired chip flavors to life.
The new out-of-home campaign takes to the streets of Greater Cairo with a vibrant red backdrop and unmistakable visual cues. Chipsy’s packaging now takes the shape of Heinz’s iconic ketchup bottle silhouette, instantly drawing attention to the fusion. The billboard presents three daring flavors, Tomato Ketchup, BBQ, and Burger, each made in collaboration with Heinz and crafted to mimic the bold, saucy taste of a loaded sandwich.
With the tagline “Bring the flavor back to the sandwich," the campaign taps into local food culture and nostalgia. It cleverly suggests that these new chips can be more than a snack; they can enhance your sandwich just like your favorite condiments do.
This collaboration isn’t just a product launch, it’s a cross-brand celebration of flavor and familiarity. By leaning into shared mealtime experiences, Chipsy and Heinz are positioning themselves not just in the snack aisle but at the heart of every Egyptian sandwich moment.
You can reveal more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.
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