INSITE OOH Media Platform

Feast your eyes on Dubai's latest digital display sensation! Careem is turning heads across the city with a vibrant new out-of-home campaign, showcasing their "Meals:ON" mode and unbeatable meal deals.

Careem has rolled out a DOOH campaign across Dubai, exclusively utilizing digital screens to highlight their "Meals:ON" mode. The campaign's primary objective is to promote the highly competitive pricing available through this mode, featuring popular eateries such as Operation Falafel, 800Pizza, and Chin Chin.

The visuals are designed to be clear and inviting. The primary creative features a horizontal banner layout. On the far left, a prominent green section displays the "Careem" logo in white, with its distinctive smiling 'C' icon. This green segment transitions into a bright blue background that dominates the central portion of the screen.

In the middle of the blue section, the "Meals:ON" logo is displayed in white, with the "ON" part illuminated in a bright, almost neon, green. Adjacent to this logo, two enticing shawarma wraps, likely from Operation Falafel, are depicted in mouth-watering detail, appearing as the main food items being promoted.

Further to the right, a vertical green rectangular box stands out against the blue background. Inside this box, the word "UNDER" is written in white, above a large, bold "19" in green, followed by "AED" in white. This clearly communicates the attractive price point.

Finally, on the far right, the background shifts to a dark grey or black section. Here, the "OPERATION FALAFEL" logo is presented in white, positioned centrally within this dark area. While the uploaded image only shows Operation Falafel, the campaign extends to include other restaurants like 800Pizza and Chin Chin, suggesting similar visual treatments for their respective offers on other screens or rotating displays.

Learn more about more D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating throughout its various sections.