Etisalat And is back in the spotlight with a fresh and upbeat D/OOH campaign now turning heads across Dubai. Released during the second week of June, this multi-format activation spanning bridge billboards and vibrant digital screens, is a promotional push under the telecommunications industry that’s all about giving back. With the tagline “Rewards by e& with Smiles,” the campaign highlights a generous offer of up to 10% cashback for everyone, while shining a light on Etisalat And’s popular rewards program, Smiles. This feel-good rollout follows the brand’s recent successful OOH appearance earlier this month, where it focused on raising awareness around the importance of protecting members’ private information. Now, with a new message centered around value, positivity, and digital convenience, Etisalat And continues to connect with audiences in meaningful and rewarding ways. A warm and energetic feeling radiates from the latest Out-of-Home campaign by e& (Etisalat and), thanks to its bold, signature red background. This vibrant brand color instantly grabs attention and psychologically creates a sense of excitement and passion, reflecting the dynamic nature of the brand. At the heart of the design is a beautifully humanizing photograph featuring a smiling, diverse group of people connecting, which mirrors the inclusive community of the UAE. The message is simple and powerful, with a clear main tagline on the left promising Up to 10% cashback. For everyone, making the generous offer feel accessible to all. On the right, the campaign clearly identifies the program as Rewards by e& with Smiles, blending the new brand identity with a familiar rewards program to create an ad that feels confident, inviting, and genuinely focused on its customers. Etisalat And’s latest campaign isn’t just about cashback, it’s about connection, community, and making everyday moments feel a little more rewarding. With Smiles, their all-in-one lifestyle app, users across the UAE enjoy everything from discounts on dining and grocery deliveries to cinema tickets and travel deals, because rewards shouldn’t be complicated. In a country as fast-paced and diverse as the UAE, Smiles has quietly become a go-to companion for over 2.3 million users. By combining feel-good visuals with a message of shared value, this campaign reflects how Etisalat and continues to build loyalty not through noise but through meaningful, everyday generosity. Learn more about D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating its various sections.
